About: Deify Beauty Lounge approached us at a really exciting point in their business. With two years worth of success and the client list to prove it, Deify was ready for an identity boost to help them celebrate their past triumphs and prepare them for their future endeavors. A brand new website was created in order to showcase their beautiful new location, as well as to introduce an wide array of new treatments and services.
Tasks: Website Content / Copywriting
The Goal: To introduce a voice that Deify Beauty Lounge clients can relate to and trust. Also, to inform clients of a wide new range of services establishing Deify as a one stop shop for all of their beauty needs.
The Audience: Lovers of all things Beauty & Spa. Clients ranging in ages 18 - 55. Sassy. Fast paced. Up to date on beauty trends. Interested in high quality services with quicker than quick results.
The Challenge: Create a unique voice to connect with the quintessential NY based beauty client. With such a versatile clientele, importance was placed on researching target audience and finding their common ground. This gave us insight to create a voice that speaks techie (treatment talk), to an audience who would rather be beautified than lectured.